Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 6:39 pm on Wednesday, February 10, 2016

After my logo was created, I used Pinterest to see what colours go best; after researching and deciding on dark blue i wanted to see if any other colours could contribute. I spent a along time deciding on the deepness of the blue, i used PANTONE for a variety of shades (shown below) in the end i used 282, but later put the brightness down using photoshop as it didn’t appear as dark as i would have originally liked.

Screen Shot 2016-02-10 at 14.26.33 Screen Shot 2016-02-10 at 14.39.48 Screen Shot 2016-02-10 at 14.39.53

I played around on Adobe Photoshop to experiment with colours, taking on board the idea of wood, hipster, simplicity etc. Once i experimented i used Adobe Color online, to see what key colours worked best; the result was some earthy, caramel, sandy looking colours which is a nice contrast to the dark blue.

Screen Shot 2016-02-10 at 15.22.20 Screen Shot 2016-02-10 at 15.22.27

I will try to use at least one extra colour to add a little vibrancy and life- the cream colour is close to white, which i could use for navigation bar. To appear more ‘mainly’ and Barber shop looking, i aim to use Barber or haircut images in black and white to link to the theme, otherwise i feel it is unclear to know what the site is, besides the razor in the logo so far. The black and white image in my colour swatch practice website is from a image i took when i went to Whitby with my family recently- the textures of sand and wood there work well with the hipster theme.

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