LILY SAUNDERS

12453815- DESIGN STUDENT, YEAR 2

DESIGN DEVELOPMENT

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 5:04 pm on Wednesday, February 10, 2016

Think Moto, is a Berlin based design agency; there brand model shown below, shows the needs and results of designing. this includes the story behind the company, what the company offers, the overall image, and the behaviour. All of these contribute to the design branding- inspired by this is created my own, working around ‘Le Barbe Magnifique’ so i can have a clearer idea of what needs to be considered.

Screen Shot 2016-02-10 at 14.09.02

Original brand model

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My own personal brand setout

From this i have considered how the use of colour can work throughout the website, products etc. I found two Barbers websites that appealed to me- due to the navigation bar and set out. I like Huckles ‘book now’ area as it stands out and encourages users to book a appointment. However i prefer Tweed Barbers website because of the black and white theme with a hint of colour in the logo; there navigation bar is small and thin, and appears easy to use, the drop down sections on the navigation bar can allow to user to have a more advanced search.

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Tweed Barbers

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Huckle Barbers

I will use this research as a starting off point, and inspiration on how to set out ‘Le Barbe Magnifique.’



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