LILY SAUNDERS

12453815- DESIGN STUDENT, YEAR 2

BROCHURE

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 9:46 pm on Tuesday, March 8, 2016

I went on Pinterest to find brochure examples, the Barbers ones were all very similar and were long rectangle, however i like the idea of the size and shape being similar to a architecture large type brochures as they appear more appealing to flick through

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Pintrest search: Barbers brochure

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Brochure ideas

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Interesting layout of text in a image

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Architecture interior design brochure

I like how big the pages are as they can hold a fair amount of information on them. I intend to have both images and info to appeal to ‘Le Barbe Magnifique’ target audience.

CREATING BROCHURE

I started off using the dark blue and the logo- i changed the front page, because in my first attempt the logo was on the image and couldn’t be seen very well, however by changing the size of the image i made the logo fit like it will on every other page in the brochure. I included a ‘meet the team’ page as it creates a more friendly local look- every brochure would have changes to the images and text, so it can be personalised for every Barbers.

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First front cover

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Second front cover

To me it looks very, school like open day brochure, however does look professional and organised.

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Meet the team brochure page

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Products page

The ‘meet the team’ and ‘products’ page have the same set out, with a black and white wooden border for inside info pages. This simple look makes it a easy read and flick through for customers- it is a clear set out. I have decided that each page will have a Barber photography page beside it, to add imagery and a way of linking the info to the brand. (Most of the brochure has fill text and squares for images in mockups.) I used my mock up of bottles as my product image to link to the info, again with the ‘Meet the team’ page as the customer and colleague are in shot.

Brochure mockup: https://www.behance.net/gallery/27061749/Minimal-Modern-Black-White-Architecture-Brochure-

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Product mockup page

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‘Meet the team’ mockup

The gold edges of the paper adds a more expensive look linking to the logo. All images used have been referenced in my website post.

CONCLUSION- I am overall impressed with the final result as all work is similar and related- the colour choice and text is theme throughout.

PRODUCTS

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 10:08 pm on Thursday, March 3, 2016

The product design has a dark blue and gold look to link to the overall ‘Le Barbe Magnifique’ theme. I downloaded a bottle image online and tripled it to show the variety of scents. The download included layers with reflection and light- i wanted a matte look, so i turned the shine down as this appear more high brand; I also applied a dark blue tint for an expensive professional look. I included the logo in the centre of the bottle sticker and used colours to identity scents- the ‘unscented’ is similar to the colour of the logo, the sandalwood scent links to the lumberjack, hipster appeal, and of course peppermint as green. I found it difficult at first on Photoshop as i need a lot of practice however after using the software in my spare time i have gained some experience without assistance.

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Matte bottle- Beard oil mockup

I then created the beard balm, using the same sticker from the bottles onto little tins, once i got the hang of the software i understood the use of layering and repetition of colours in a companies theme.

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Tin- Beard balm mockup

Tin- Beard balm mockup

I was also considering a wooden box for gift set or large products as it has it own case for all products at home and has a rustic feel; the box is similar to a wine box with a gold indent engrave on the front of the companies logo, including gold. With wood shavings or straw inside, the overall look links to the lumberjack industry and hipster style. I am very keen on the simplicity of the products as they all link together with colours and textures without being too, in your face.

BUSINESS CARDS

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 3:01 pm on Wednesday, March 2, 2016

I knew i wanted a wooden or metal business card to stand out from other services as many are a simple paper/card look. I feel business cards can say a lot about a company and there quality; seen as though ‘Le Barbe Magnifique’ want to create products for there customers along side being a barbers, i wanted to create a card that links these together and perhaps even be functional.

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Click image for site (site provides gif of final piece)

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Click for website

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Google search of Barbers business cards; not very appealing and very typical colours. Appear to all be card/paper based.

 

I found some business cards that appealed to me the most, one was a card inside a small compartment, when taken out the holes made, make the blaze image move and snip. The other is a block of wood with a print that can be repeated and make business cards with the same set out every time which i thought was very useful, as it could be printed onto other products, boxes etc. I liked the idea of wood as it links to the background on the website and the rustic carpenter, hipster overall look.

I am creating a wooden thin business card with contact details and logo- it will also include ridges in to create a comb as it links to the business. Wood is biodegradable and the business card itself is purposeful. To create this as a mock up example, i found a image of a thin card shape of wood and removed the QR codes. I added my ‘B’ logo using the indent and shadow tools. I added a gold yellow tint inside the B, as the real business card with have gold paint inside the indent. My practice attempt i added teeth onto the card, however due to the card being my background image i couldn’t change the back, and looked strange; in my second attempt i then changed the comb to smaller thinner teeth which blended in better however the edges don’t look like teeth and more like indents, but i couldn’t change it due to my first problem.

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Image found online as mock up

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Wooden teeth onto card- practice and first attempt

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Second attempt- Getting better

The wood was tinted to blend the teeth and business card; i then did the same to the card below- the end result is a little blurry however the logo would not become clear no matter what i saved it as at first. However, overall the mock up result shows clearly what is desired.

1384219421_P1010727 woodcard

Above are final mockup pieces of the wooden comb business card. I think its simplicity works well, however if i were to improve it i would include more colours from the theme like a navy outline.

WEBSITE

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 11:34 am on Thursday, February 18, 2016

So far, i have created the home page and services page
18.2.16 website

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Mirrored image

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Services page

After presenting ideas and current creations to class, i got feedback to help with re-editing, firstly adding a background of some sorts to the services page as it appeared empty and different to the home page. Also on the home page i mirrored a image with looked out of place; i used a different image and cropped to place. Links below are the sites the images came from.

25.2.16 IMPROVED FINAL WEBSITE

otherpage websitepage2 websitee

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Mock up of website set out

 

http://portersbarbers.co.uk/

https://ritadesablog.wordpress.com/category/inspirations/ 

http://dianabusby.com/2013/10/26/experimenting-with-black-and-white-photography/

FINAL LOGO- REMADE

Filed under: BRANDING- BRIEF THREE — Lily Rose Saunders at 7:19 pm on Thursday, February 11, 2016

My workshop teacher helped re-create my logo, by using another gold background. It also has a cleaner clearer outline in comparison to my other logo and when zoomed in doesn’t become pixelated due to quality of image.

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New logo during class

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After class- change of saturation

I toned down the gold look using saturation and also putting down contrast.The logo now has no layered shadow and now a very slight debossed look. This look will be effective on product packaging like wood boxes and pieces of card; this is inspired by the red wax seal for letters as the logo is like a emblem.

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